Nobody wants to wear white shoes in India was the common reason dished out. "India is a dirty, dusty market. White doesn't stand a chance," was another lame excuse. Thomas, however, was not convinced and decided to go with his gut. "Thank God. It paid off," he says, sounding vindicated. A couple of years back in Japan, Thomas had paid the price of not following his instinct. Compression wear, his Japanese team told him, won't work in the country. Thomas went by his local team's inputs, and after two years, the Japanese market was flooded with compression wear. "It became the trend, other brands took it and we missed out," he rues.
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